Brief
Time
Mar 2020 - June 2020
Client
Stanbroke
Industry
Livestock
Internal team
Project manager | Engineers | Solo designer
Stakeholders
Subject expert | Back end lead
My role
Lead designer
My responsibilities
Client engagement
Stanbroke is a family-owned Australian integrated beef and cattle company, which offers a full range of Grain and Grass-fed beef categories and export to over 35 countries globally.
Problems
After multiple conversations with a subject matter expert, and 2 software engineers from Stanbroke, we got a good understanding of how did Stanbroke operate their business, what challenges were they facing, what did they expect to get from working with NetEngine.
One of the biggest challenges they were facing was many of their processes were manually done via Excel and papers, which can easily cause errors and also make it really hard to scale the team or onboard new staff.
As you can see the 2 red boxes showing on the diagram, there're multiple processes that we can tackle and digitalize, however, we decided to focus on automating and validating the data capture
of the kill sheet generation process at the early stage of our partnership.

Understanding the data relationships
In order to automate and validate the data capture, I put a lot of effort into understanding what do the 25+ variables exactly mean and what are their underlying relationships by talking with the subject matter expert and asking a lot of questions.
After some really condensed and valuable conversations, we realized that there're 3 data points linked to every vendor, and there're 6 data points linked to every cattle class.
Learning point Communication is key! Don't assume your client know what you know. Being really clear about what do we need from client and Knowing how to dig out valuable information from client is absolutely cruicial!

Design
As I mentioned above, automating and validating data capture is more about making sure the data is compliant, the process is smooth and intuitive, and giving alerts in time to mitigate any risk.
From what we learned from talking with the subject matter expert from Stanbroke, most of the end-users won't be as tech-savvy as designers and developers in the IT industry, so I tried to make the overall UI really bold, simple, minimal to make sure it's easy to follow through
